For the last couple of decades, the gaming industry has enormously grown, and it is still evolving. The newest addition to the gaming reality is artificial technology. However, before we look into the modern gaming industry and how it is affected by artificial intelligence, let us first check our knowledge on what we know about artificial intelligence itself. Artificial Intelligence may be one of the most important technologies we develop. It is the process of making machines, especially computer systems, that behave like human intelligence processes. If simplified, AI systems work by ingesting large amounts of designated training data, analysing it for changes and patterns, and using these patterns to make predictions about future states. One of the areas where artificial intelligence is actively used is the gaming industry.
How does AI operate in gaming?
For many years now, artificial intelligence has been a serious and constantly developing source for video games. The non-player characters in many video games are controlled by artificial intelligence. Through the use of AI, the creators are creating more responsive, adaptive and challenging games. Artificial intelligence serves to improve the game-player experience rather than machine learning or decision-making. AI has become an essential addition to plenty of games. The life-like situation development, which helps you progress in the games, adds excitement to the game. Game providers increase the complexity of games with AI to ensure that gamers are fully absorbed in the game. Thanks to the different gaming devices, gamers expect to have an immersive experience across them. With AI, developers can provide a console-like experience across all platforms.
The most common way and where AI in gaming is used the most is in non-player characters. These are characters in the game who act intelligently as if they were controlled by human players, while they are not. Artificial intelligence algorithms and engines generate behaviours based on different human characteristics according to the design goals of these characters. Another way to use AI in the game is through the player’s decision-making. Artificial intelligence used in the game lets your decisions made in the game have a bigger impact on the gameplay. One excellent example here is Read Dead Redemption 2, where NPCs live their lives led by AI, and where non-player characters and enemies react more aggressively depending on the number of blood-stains on your shirt. Although AI endures being used to bring video games to life, video games are now being trained to study their patterns to advance their processes, which is just one of several ways that AI is becoming more advanced.
AI in the online gambling industry
Artificial intelligence is actively used not only in the world of video gaming, but in online gambling and online casinos as well. The online gambling industry is huge and growing every day. More and more new online casinos appear on the market and are trying to get the attention of users. This is why most of them are using AI for safety, data collection, customer support and for the improvement of players’ gambling and gaming experience. Let us look at us more closely at AI in online casinos:
- Safety. Licensed casinos care about their business and their clients. They use AI to identify problem gamblers, help to keep customers’ personal data safe and unreachable from hackers, and help to identify cheaters. They also help to track player behaviour and preferences.
- Data collection. It is important to understand your users, in order to better understand what marketing strategies are effective, what bonuses are the best, and which games are played the most.
- Improvement of gaming experience. Casino game providers use AI to create characters that react realistically to the player’s actions, while others focus on creating a more believable environment, so the player can really feel and experience the real casino vibes. The AI can track the player’s behaviour, actions and preferences, which can help the providers to create a more personalized experience for each individual player. In this way, the casinos get the players more engaged and hooked up.
- Customer support. This is one of the most effective ways to use AI in online casinos at the moment. We are talking about the AI-powered chatbots that help to provide customer service. AI can provide quick and accurate responses to players, based on the most frequently asked questions.
There is no way to predict what the future will bring, but it is always fun to explore the world of possibilities. AI is certainly still in development, and it changes from day to day. But we don’t want it to stop, that’s for sure.